Mission
Mission
From “Learning from the Past” to “Creating through Learning from the Past”
Creating a sustainable society through learning from the past and innovating
“Learning from the past” – this phrase comes from the Analects, “Visiting the old, learning from it, and discovering the new.”
We Japanese have long cherished this spirit, believing that objects carry a soul and nurturing a culture that treats things with care. Even compared to other countries, the deeply rooted “mottainai” mindset is one of the values Japan can truly be proud of.
However, in an era of rapid globalization, for Japan to further shine on the world stage, it is not enough to simply inherit this DNA; it must be evolved.
That is why we embrace the concept of “Creating through Learning from the Past.”
This means learning from past technologies, culture, and history, evolving them, and generating entirely new value. And what makes that evolution possible is technology.
Our “almost-new smartphones,” “100% battery-refurbished devices,” and even our “pay-as-you-go smartphones” were born from this very spirit.
By combining the traditional Japanese “mottainai” attitude with cutting-edge technology, we create new value in smartphones and connect it to a sustainable society.
This is not merely a business—it is a challenge to pass on value across time and weave it into the future.
Learning from the past, sublimating it with modern technology, and connecting it to the future—that is our mission.
Through the Ages
Message from the CEO
Message from the CEO
Hamakazu Awazu,
President and CEO, NewsedTech Inc.
I have embraced the mission of “Creating a New Industry in Japan” and continue to take on challenges every day. Today, technology evolves at a rapid pace, and with every new innovation, the old becomes obsolete and is discarded.
Yet, I firmly believe that within these changes lie tremendous possibilities.
Moreover, I am committed to harnessing technology to build a sustainable business model.
Through this effort, we aim to create new value that transcends the boundaries between new and used products.
Learning from History
I love history and hold deep respect for the sustainable way of thinking of the Edo period. At that time, people led a cyclical lifestyle by repurposing clothing as fertilizer to nurture plants.
In this way, the spirit of “nurturing the old to learn the new” remains important today and forms the very core of my management philosophy.
Additionally, I carry with me a lesson inherited from our family’s woolen fabric business: “Companies and markets that cannot adapt to change will eventually decline.” This principle serves as a major guiding light in my current challenges.
Efforts to Adapt to Change
As times change, I have always strived to view things from a new perspective. For instance, during the sensational transition from feature phones to smartphones, I explored not merely the product shift but also how to generate new value.
In the used market, items such as cars, houses, and clothing have discovered their worth and earned public acceptance. Likewise, I am convinced that smartphones also harbor untapped potential.
With this mindset, I am working to build a sustainable business model.
“Transcending the boundaries between new and used to create a sustainable future through technology.”
Origin and Evolution of the Company Name
At our founding, our company was known as “Awaazu.” In 2017, we changed our name to “Keitai Ichiba Inc.” and focused our business on the sale of used smartphones.
In 2022, we adopted the name “NewsedTech Inc.” This coined term combines “NEW” (new) and “USED” (used), signifying the elimination of the boundary between new and used products through technology.
It embodies a strong commitment not only to buying and selling used smartphones but also to creating new business models that enable mobile devices to be used for a long time, thereby contributing to a sustainable society.
My personal mission is deeply intertwined with our company’s mission of “Creating a Sustainable Society through Learning from the Past and Creating.” I believe that by aligning individual challenges with our company’s efforts, we can make a greater impact on society.
Identity and Challenge
My identity is rooted in my love of history and the application of lessons from the past to the future.
Studying Drucker’s management theories, I realized that in times of change, it is crucial not only to adapt but also to take the initiative.
I will continue to cherish ancient wisdom and generate new ideas to create new industries in Japan, building a future that holds value for society and our customers.
Company Overview
Company Overview
Our mission is “Creating a Sustainable Society through Learning from the Past and Creating.”
Founded in 2009—when 3G devices emerged and the shift from feature phones to smartphones began—NewsedTech anticipated the growth and change in the used market.
The used smartphone market now also demands transformation. A new business that leverages used devices and technology is set to offer economically beneficial and sustainable value to many companies and individuals.
- Company Name
- NewsedTech Inc.
- President and CEO
- Hamakazu Awazu
- Executive Director:
- Kaoru Kimura
- Established
- January 2009
- Capital
- 32 million yen (including a capital reserve of 2 million yen)
- Head Office
- 18th Floor, TODA BUILDING, 1-7-1 Kyobashi, Chuo-ku, Tokyo, 104-0031
- Supply Chain Center
- 3-12 Asahira, Fukujucho, Hashima City, Gifu Prefecture, 501-6255
- Business
- Rental services, sales, and business support (kitting, buyback)
- Number of Employees
- 70 (as of December 2024, including part-time and temporary staff)
- Legal Advisor
- Foresight General Law Office
- Tax Advisor
- Asahi Tax Corporation
- Banks
- Resona Bank, Kiraboshi Bank, Mizuho Bank
- Affiliated Organizations
- Reuse Mobile Japan Diamond Executives Club
- Major Patents
- Patent No. 7048926 “Information Processing Apparatus, Information Processing Method, and Program”
- 資格
Board of Directors
Board of Directors
Directors
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CEO Hamakazu Awazu
Born in 1979 in Gifu Prefecture, he graduated from the Graduate School of Science and Engineering at Tsukuba University, joined Brother Industries to work in research and development, and established Awaazu Co., Ltd. (now NewsedTech Inc.) in January 2009. In March 2017, he established the industry organization Reuse Mobile Japan and became its first chairman. Since our founding, he has consistently been recognized as an expert in the used device market with over 100 media appearances.
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Managing Director Kaoru Kimura
Joined NewsedTech in 2011. Leveraging the financial expertise gained during his time at a credit union, he supports our finances while also managing administration, human resources, and compliance.
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Outside Director Daiki Tanaka
Appointed as an external director in 2022, this former Fuji TV announcer brings extensive experience in sales development within the sports industry and utilizes his talent development skills from his broadcasting career.
Executive Officers, Auditors
-
Executive Officer Hiroyoshi Awazu
Joined NewsedTech in 2013, he is a corporate sales specialist who leads our B2B division with his rich experience in sales from trading companies and manufacturers, and possesses extensive knowledge of the used device and telecommunications industries.
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Auditor Mitsuru Bushimata
With experience in investment banking at a major securities firm and as an external auditor for a TSE Prime-listed company, he specializes in organizing internal control systems.
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Part-time Auditor Hideo Senzaki (Lawyer)
Appointed as a part-time auditor in August 2022, he is a legal expert who registered with the Tokyo Bar Association in 2012 and joined the Tsurugi & Akazawa Law Office in 2013.
| Category | Name | Corporate Management | Business Strategy | Public Relations Branding |
Sales | IT Technology | Supply Chain | Finance | HR Talent Development | Financial Management | Legal Compliance |
Governance |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Directors | Hamakazu Awazu | ● | ● | ● | ||||||||
| Kaoru Kimura | ● | ● | ● | ● | ||||||||
| Daiki Tanaka | ● | ● | ● | ● | ||||||||
| Executive Officers | Hiroyoshi Awazu | ● | ● | |||||||||
| Auditors | Mitsuru Bushimata | ● | ● | |||||||||
| Hideo Senzaki | ● | ● |
- *The fields are classified by areas in which one can demonstrate expertise.
- *This matrix has been created based on each individual’s experience and does not represent the entirety of their knowledge.
Details for Each Category:
| Corporate Management | Experience serving as CEO or President either at our company or elsewhere. |
|---|---|
| Business Strategy | Practical experience and expertise in business strategy and marketing. |
| Public Relations / Branding | Practical experience and expertise in PR, public relations, and branding. |
| Sales | Practical experience and expertise in sales. |
| IT Technology | Practical experience and expertise in developing and operating IT services. |
| Supply Chain | Knowledge of supply chains, along with practical experience and expertise in quality control. |
| Finance | Practical experience and expertise in management accounting, financial accounting, and finance. |
| HR / Talent Development | Practical experience and expertise in human resources, recruitment, and talent development. |
| Legal / Compliance: | Practical experience and expertise in legal matters and compliance. |
| Governance | Experience serving as an auditor or external board member in organizations other than our own. |
History
-
2009
- January 2009: Awaazu Co., Ltd. (now NewsedTech Inc.) was established.
- October 2009: Recruitment began for “partner stores” as part of our used mobile phone buyback and sales agency initiative. From the beginning, we planned an omni-channel concept for used mobile phones and initiated IT-based efforts for buyback and online sales.
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2010
- January 2010: Launched our sales site on Rakuten Ichiba (currently the used smartphone specialty site “Minna no Sumaho”).
- August 2010: Moved the head office to Kodenmachō, Chiyoda-ku, Tokyo for business expansion.
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2011
- August 2011: Developed a dedicated buyback and sales system for the used mobile phone business.
- December 2011: The cumulative number of partner stores exceeded 500 due to the success of the buyback and sales system.
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2012
- April 2012: Achieved sales of 100 million yen for the first time.
- May 2012: Developed an inventory management system dedicated to the used mobile phone business.
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2013
- April 2013: Opened our logistics center (currently known as the Commercialization Center).
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2014
- June 2014: Moved the head office to Kanda, Chiyoda-ku, Tokyo for further business expansion.
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2015
- January 2015: Moved the Commercialization Center to Hashima City, Gifu Prefecture to support business growth.
- January 2015: Launched our site on Yahoo! Shopping (formerly the used smartphone specialty site “Minna no Sumaho”).
- December 2015: The cumulative number of partner stores exceeded 1,000.
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2016
- April 2016: Annual buyback volume for feature phones exceeded 100,000 units.
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2017
- February 2017: Changed the company name to Keitai Ichiba Inc.
- March 2017: Became the representative company for the industry organization “Reuse Mobile Japan.”
- April 2017: Achieved sales of 500 million yen for the first time and grew to over 50 employees (including part-timers).
- November 2017: Opened the used feature phone specialty store “Keitai Ichiba Kanda Main Store.”
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2018
- August 2017: Moved the head office to Jimbochō, Chiyoda-ku, Tokyo for further expansion.
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2019
- February 2019: Opened the used smartphone specialty store “Keitai Ichiba Gifu Hashima Main Store.”
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2020
- March 2020: Our Rakuten Ichiba online store “Rakuten Smartphone Life” was selected for the first time as “Rakuten Shop of the Month” for February 2020.
- May 2020: Our online store on au Wowma! was selected as a Wowma! Premium Store for the first time.
- June 2020: In pursuit of a logistics revolution, renamed the Commercialization Center to the Logistic Center.
- August 2020: Relocated the Logistic Center due to business expansion.
- September 2020: Launched the rental service for smartphones and tablets for individuals and corporations, “The More You Use It, The More You Save – Minna no Sumaho.”
- November 2020: Recognized as the first business operator under the “Reuse Mobile Business Operator Certification System” established by Keitai Ichiba and Reuse Mobile Japan.
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2022
- February 2022: Established a new Logistic Center for further business expansion.
- February 2022: Changed the company name from Keitai Ichiba Inc. to NewsedTech Inc. due to business expansion.
- March 2022: Launched the sale of NewsedPhone—a smartphone with a warranty that allows for exchange before failure.
- July 2022: Launched the download of our smartphone health check app “Sumaho Carte.”
- October 2022: Renamed the Logistic Center to the Supply Chain Center as part of our expansion.
- December 2022: Introduced the “Tricae-Sama Warranty ‘Trisuma’”—an exchange guarantee service that immediately replaces batteries on any smartphone if they deteriorate, regardless of where the phone was purchased. NewsedTech received the Grand Prize at the Innovation Business Award 2022 hosted by Innovations Eye.
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2023
- May 2023: Launched the “Trisuma” app, which enables customers to buy smartphones at a discount anytime.
- September 2023: Launched the corporate sales website “Trisuma Business.”
- September 2023: Introduced Sumaho Carte Pro, a guidance service for agents on smartphone buyback assessments.
- November 2023: Launched the corporate rental service “Trisuma Rental (currently Trisuma HaaS).”
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2024
- February 2024: Started offering the corporate smartphone rental service “Trisuma HaaS.”
- July 2024: Launched the corporate smartphone rental service “Trisuma0 (ZERO).”
- October 2024: Renamed the corporate rental service to “Monthly Tablet & Smartphone.”
- November 2024: Launched the personal tablet rental service “MamaTab.”
- December 2024: Changed our mission to “Creating a Sustainable Society through Learning from the Past and Creating.”
- December 2024: Relocated the head office to Kyobashi TODA BUILDING due to business expansion.
Supply Chain Center
This is the Supply Chain Center where used devices are regenerated (formerly the Logistic Center). Our reuse mobile devices, which have met the Reuse Mobile Certification System—the world standard (administered by Reuse Mobile Japan with the Ministry of Internal Affairs and Communications as an observer)—undergo numerous inspection procedures, data erasure, and cleaning processes before being shipped nationwide.
Access
Access
- Head Office:
- 18th Floor, TODA BUILDING,
1-7-1 Kyobashi, Chuo-ku, Tokyo, 104-0031 - Access from the nearest stations:
- JR Lines: Tokyo Station (Yaesu Central Exit) – approximately a 7-minute walk
Tokyo Metro Ginza Line: Kyobashi Station (Exit 6) – approximately a 3-minute walk
Tokyo Metro Ginza/Tōzai Lines, Toei Asakusa Line: Nihonbashi Station (B1 Exit) – approximately a 5-minute walk
- Supply Chain Center:
- 3-12 Asahira, Fukujucho,
Hashima City, Gifu Prefecture, 501-6255 - Nearest Stations:
- Meitetsu Hashima Line: Shin-Hashima Station – about a 6-minute walk from the exit
JR Tokaido Shinkansen: Gifu Hashima Station – about an 11-minute walk - Access from the highway:
- Meishin Expressway: Gifu Hashima IC – approximately a 5-minute drive from the interchange
